HyperX approached us with the request to create 9 advertisements for their peripherals.

They were looking to approach these commercials using modern, yet futuristic typography. Utilizing the moodboard below, we got to work.
The goal was to provide a fresh design, while prioritizing conveying accurate information about the products. Using these references, we were able to streamline a series of recurring design motifs for efficient production.
Client: HyperX
Art Director/2D: Evan Martinez

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